Report on CMXseries Amsterdam

June 29, 2015 - 3 minutes read

This past Friday the first CMXseries took place in Pakhuis de Zwijger, Amsterdam. A good 35 people attended this meeting to discuss the challenges you face in building your community. Yrja Oftedahl Lothe, Global Community Director for CMX was also present.

CMX Series is a monthly education focused meetup connecting and supporting Community Professionals in different cities all over the world. There are CMXseries in various cities throughout Europe, US and one in Israel even.

The meeting started with a live hangout from a caravan featuring Douglas Atkin, head of Community and E-staff Member at AirBnB. Douglas is a veteran community leader and in his presentation showed an immense amount of knowledge and experience ranging from practical matters to psychology. Community is a logical thing as humans inherently search for belonging.

Douglas has written on the sharing economy and is involved in quite a number of initiatives around equal rights for everyone, like ALL OUT. It was not without pride that he mentioned that on this day the US Supreme Court ruled that same-sex marriage is a legal right across the United States.

The presentation he went through was called ‘How AirBNB Built A User Community That Will Take Action‘. If there is any take away of his presentation then it is the community commitment graph that shows you start with small things to get members of your community engaged and gradually they will be more predisposed to take a harder action. They are invested.


Getting your community to do more complicated tasks, and eventually more time-intensive activities, is easier when you start getting your community to do relatively easy things like simply liking something on your facebook page or signing a petition.

Annick Oosterlee, Community Manager @ Schiphol Real Estate was next and she had the same message in a more basic form saying to start with small steps in your community and also ask your community what they like.


The organisation wrapped the meeting up with two interactive blocks. First up a ‘quadrant’ exercise where the attendants had to position themselves in quadrants according to questions like about community management experience. A great way to get to know each other.

The meeting closed of with an open space where the group split of in smaller groups to discuss topics or questions raised from within the group.

All in all a great evening with a successful concept that engaged the people present.

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